![]() “In healthcare, it’s a massive liability. “In some industries being the first mover is a significant advantage,” he wrote. In his blog post, Parkinson wrote about being a “too early” innovator in digital health. It really jump-started and accelerated our learning.” First-mover liability “And I think once Jay saw that that was actually incorporated, adopted and ready to carry on, I think he was ready to take a little mental break and move on to whatever the next thing is going to be for him. ![]() We actually rewrote the platform based on all those lessons learned,” he said. “When we picked up Sherpaa, we didn’t just bolt on their technology. Scott Shreeve, CEO and cofounder of Crossover Health, agreed with Parkinson’s assessment. There was just no reason to keep it open.”ĭr. It was really like, let’s get deep, learn to operate it, figure out what’s unique and interesting about delivering care online, learn as much as we can, incorporate the principals and some of the clients into our business. "You don’t want to start from scratch in learning how to deliver care online. “The strategy was for Crossover to really sort of marry the digital online care delivery with their physical care delivery. “The best way to describe it is Crossover is a $100 million revenue business, and Sherpaa never really got to that scale,” Parkinson told MobiHealthNews. In fact, Sherpaa customers who have opted in are the vanguard of a new direct-to-consumer offering Crossover Health is planning to launch at scale next year. ![]() But much of the DNA of the company, as well as the majority of its staff, will continue under the Crossover Health banner. Sherpaa, a longtime digital health stalwart founded by Parkinson in 2012, is no more as of December 2020, following a six-month wind-down period. Sherpaa founder Jay Parkinson broke the news in a farewell blog post, in which he also revealed he has parted ways with Crossover after two years there. Next-gen care provider Crossover Health has quietly shuttered Sherpaa, the virtual primary care company it acquired in 2019.
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